Microsoft Is Giving Away Free USB Memory-sticks

Yes you read correctly. First it was free SP2 CDs, then it was free 8DVD boxes containing Microsoft Visual Studio 2005 .NET Beta. Now they're giving away USB Memory-sticks that contain information on windows desktop licensing. It's truly awesome, I can't wait till I get mine. I might even read the info that is on them. But I'm thinking - what's next? Free high-definition monitors? That would be so cool. I guess we'll have to live and see.